Title
The Customer Revolution
Amazon description
Seybold outlines the principles of the "customer economy" and looks at 14 companies, including Charles Schwab, Snap-on, and Hewlett-Packard, who are in the process of refocusing their businesses to meet customer needs and expectations by measuring and running their businesses on metrics such as customer satisfaction, acquisition, retention rates, and wallet share. [...]
Product details
Author: Patricia B. Seybold
Hardcover: 416 pages
Publisher: Crown Business
Amazon rating: 3.5
Publish date: 2 March 2001
Price: $27.50