Title
Do You Matter? How Great Design Will Make People Love Your Company
Amazon description
More and more companies are coming to understand the competitive advantage offered by outstanding design. With this, you can create products, services, and experiences that truly matter to your customers' lives and thereby drive powerful, sustainable improvements in business performance. But delivering great designs is not easy. Many companies accomplish it once, or twice; few do it consistently. The secret: building a truly design-driven business, in which design is central to everything you do.
Product details
Author: Robert Brunner & Stewart Emery & Russ Hall
Hardback: 256 pages
Publisher: FT Press
Amazon rating: 4.0
Publish date: 22 August 2008
Price: $24.99